{"id":7031,"date":"2022-07-11T14:41:04","date_gmt":"2022-07-11T20:41:04","guid":{"rendered":"https:\/\/eco-mr.com\/3.0\/?post_type=dt_portfolio&#038;p=7031"},"modified":"2022-12-14T11:46:13","modified_gmt":"2022-12-14T17:46:13","slug":"emotional-equity","status":"publish","type":"dt_portfolio","link":"https:\/\/eco-mr.com\/3.0\/contenido\/emotional-equity\/","title":{"rendered":"Emotional Equity [IAT]"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7031\" class=\"elementor elementor-7031\" data-elementor-post-type=\"dt_portfolio\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a8645c8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a8645c8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9c90da3\" data-id=\"9c90da3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2489897 elementor-widget elementor-widget-text-editor\" data-id=\"2489897\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Es una t\u00e9cnica cuantitativa que permite develar las <b>asociaciones<\/b> <b>subyacentes<\/b>, a trav\u00e9s de respuestas basadas en los <b>elementos<\/b> <b>impl\u00edcitos<\/b> de la cognici\u00f3n, bajo la premisa que aquellos conceptos que tienen asociaciones m\u00e1s fuertes generaran una respuesta m\u00e1s r\u00e1pida<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-eccbcdf elementor-section-height-min-height elementor-section-content-middle elementor-section-boxed elementor-section-height-default\" data-id=\"eccbcdf\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-6c0e16b\" data-id=\"6c0e16b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-77c1252 elementor-widget elementor-widget-text-editor\" data-id=\"77c1252\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Cuando la <b>valoraci\u00f3n<\/b> objetiva y funcional resulta insuficiente para la <b>diferenciaci\u00f3n<\/b> de productos y marcas, esta t\u00e9cnica permite identificar <b>emociones<\/b> y <b>atributos<\/b>, sin la necesidad de la actividad introspectiva de la persona<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-9da6069\" data-id=\"9da6069\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-31ee626 elementor-countdown--label-block elementor-widget elementor-widget-countdown\" data-id=\"31ee626\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"countdown.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-evergreen-interval=\"180\" class=\"elementor-countdown-wrapper\" data-date=\"\">\n\t\t\t<div class=\"elementor-countdown-item\"><span class=\"elementor-countdown-digits elementor-countdown-seconds\"><\/span> <span class=\"elementor-countdown-label\">Segundos<\/span><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-64cefb4\" data-id=\"64cefb4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9d3e5ec elementor-widget elementor-widget-text-editor\" data-id=\"9d3e5ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Aporta un nivel de <b>profundidad<\/b>, m\u00e1s all\u00e1 de lo <b>racional<\/b>, a trav\u00e9s de una tarea sencilla y con indicadores objetivos y <b>medibles<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-038ac5a elementor-widget elementor-widget-spacer\" data-id=\"038ac5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-870e8f3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"870e8f3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e918f57\" data-id=\"e918f57\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-db8f659 elementor-widget elementor-widget-heading\" data-id=\"db8f659\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Aplicaciones<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4abc066 elementor-widget elementor-widget-text-editor\" data-id=\"4abc066\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Permite identificar <b>barreras<\/b> y <b>facilitadores<\/b> de la marca, que pueden ser o no conocidas expl\u00edcitamente por las personas<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6ff8dac\" data-id=\"6ff8dac\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f8ebf52 elementor-widget elementor-widget-heading\" data-id=\"f8ebf52\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Ventajas<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b16c9bf elementor-widget elementor-widget-text-editor\" data-id=\"b16c9bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Tener una valoraci\u00f3n <b>comparativa<\/b> del ecosistema de emociones y atributos de nuestra marca respecto a la <b>competencia<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae0284d elementor-widget elementor-widget-spacer\" data-id=\"ae0284d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Identificar el valor de las emociones en la toma de decisiones<\/p>\n","protected":false},"author":1,"featured_media":7514,"comment_status":"closed","ping_status":"closed","template":"","dt_portfolio_category":[65],"dt_portfolio_tags":[],"class_list":["post-7031","dt_portfolio","type-dt_portfolio","status-publish","has-post-thumbnail","hentry","dt_portfolio_category-marcas"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/eco-mr.com\/3.0\/wp-json\/wp\/v2\/dt_portfolio\/7031","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eco-mr.com\/3.0\/wp-json\/wp\/v2\/dt_portfolio"}],"about":[{"href":"https:\/\/eco-mr.com\/3.0\/wp-json\/wp\/v2\/types\/dt_portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/eco-mr.com\/3.0\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/eco-mr.com\/3.0\/wp-json\/wp\/v2\/comments?post=7031"}],"version-history":[{"count":28,"href":"https:\/\/eco-mr.com\/3.0\/wp-json\/wp\/v2\/dt_portfolio\/7031\/revisions"}],"predecessor-version":[{"id":8544,"href":"https:\/\/eco-mr.com\/3.0\/wp-json\/wp\/v2\/dt_portfolio\/7031\/revisions\/8544"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eco-mr.com\/3.0\/wp-json\/wp\/v2\/media\/7514"}],"wp:attachment":[{"href":"https:\/\/eco-mr.com\/3.0\/wp-json\/wp\/v2\/media?parent=7031"}],"wp:term":[{"taxonomy":"dt_portfolio_category","embeddable":true,"href":"https:\/\/eco-mr.com\/3.0\/wp-json\/wp\/v2\/dt_portfolio_category?post=7031"},{"taxonomy":"dt_portfolio_tags","embeddable":true,"href":"https:\/\/eco-mr.com\/3.0\/wp-json\/wp\/v2\/dt_portfolio_tags?post=7031"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}