{"id":7053,"date":"2022-07-11T14:52:36","date_gmt":"2022-07-11T20:52:36","guid":{"rendered":"https:\/\/eco-mr.com\/3.0\/?post_type=dt_portfolio&#038;p=7053"},"modified":"2022-12-08T15:40:21","modified_gmt":"2022-12-08T21:40:21","slug":"eco-ad-recall","status":"publish","type":"dt_portfolio","link":"https:\/\/eco-mr.com\/3.0\/contenido\/eco-ad-recall\/","title":{"rendered":"Eco Ad Recall [Track]"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7053\" class=\"elementor elementor-7053\" data-elementor-post-type=\"dt_portfolio\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fb524d3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fb524d3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dcec1e3\" data-id=\"dcec1e3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8ddae55 elementor-widget elementor-widget-text-editor\" data-id=\"8ddae55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Consiste en llevar una medida de la efectividad de la comunicaci\u00f3n en t\u00e9rminos de su impacto, asociaci\u00f3n con la categor\u00eda y la marca y su capacidad para transmitir los mensajes clave de la marca. Permite tambi\u00e9n, evaluar a los principales competidores y los territorios de comunicaci\u00f3n de \u00e9stas a fin de afinar las estrategias de diferenciaci\u00f3n<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6033726 elementor-widget elementor-widget-text-editor\" data-id=\"6033726\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La medici\u00f3n constante de la recordaci\u00f3n publicitaria entre el p\u00fablico objetivo, permite determinar la eficacia de la estrategia de comunicaci\u00f3n en t\u00e9rminos de:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bae0b97 elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bae0b97\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e4c40a7\" data-id=\"e4c40a7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e8f408 e-transform elementor-widget elementor-widget-hotspot\" data-id=\"1e8f408\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;hotspot&quot;:[{&quot;_id&quot;:&quot;844fa7c&quot;,&quot;hotspot_label&quot;:&quot;Impacto&quot;,&quot;hotspot_tooltip_content&quot;:&quot;&quot;,&quot;hotspot_offset_x&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:5,&quot;sizes&quot;:[]},&quot;hotspot_offset_y&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:16,&quot;sizes&quot;:[]},&quot;hotspot_link&quot;:{&quot;url&quot;:&quot;&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;,&quot;custom_attributes&quot;:&quot;&quot;},&quot;hotspot_icon&quot;:{&quot;value&quot;:&quot;&quot;,&quot;library&quot;:&quot;&quot;},&quot;hotspot_custom_size&quot;:&quot;no&quot;,&quot;hotspot_horizontal&quot;:&quot;left&quot;,&quot;hotspot_vertical&quot;:&quot;top&quot;,&quot;hotspot_tooltip_position&quot;:&quot;no&quot;,&quot;hotspot_position&quot;:null,&quot;hotspot_position_tablet&quot;:null,&quot;hotspot_position_mobile&quot;:null},{&quot;hotspot_label&quot;:&quot;Construcci\\u00f3n de marca&quot;,&quot;hotspot_tooltip_content&quot;:&quot;&quot;,&quot;hotspot_offset_x&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:28,&quot;sizes&quot;:[]},&quot;hotspot_offset_y&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:16,&quot;sizes&quot;:[]},&quot;_id&quot;:&quot;03c0828&quot;,&quot;hotspot_link&quot;:{&quot;url&quot;:&quot;&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;,&quot;custom_attributes&quot;:&quot;&quot;},&quot;hotspot_icon&quot;:{&quot;value&quot;:&quot;&quot;,&quot;library&quot;:&quot;&quot;},&quot;hotspot_custom_size&quot;:&quot;no&quot;,&quot;hotspot_horizontal&quot;:&quot;left&quot;,&quot;hotspot_vertical&quot;:&quot;top&quot;,&quot;hotspot_tooltip_position&quot;:&quot;no&quot;,&quot;hotspot_position&quot;:null,&quot;hotspot_position_tablet&quot;:null,&quot;hotspot_position_mobile&quot;:null},{&quot;hotspot_label&quot;:&quot;Mensajes&quot;,&quot;hotspot_tooltip_content&quot;:&quot;&quot;,&quot;hotspot_offset_x&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:55,&quot;sizes&quot;:[]},&quot;hotspot_offset_y&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:16,&quot;sizes&quot;:[]},&quot;_id&quot;:&quot;9c9c3a0&quot;,&quot;hotspot_link&quot;:{&quot;url&quot;:&quot;&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;,&quot;custom_attributes&quot;:&quot;&quot;},&quot;hotspot_icon&quot;:{&quot;value&quot;:&quot;&quot;,&quot;library&quot;:&quot;&quot;},&quot;hotspot_custom_size&quot;:&quot;no&quot;,&quot;hotspot_horizontal&quot;:&quot;left&quot;,&quot;hotspot_vertical&quot;:&quot;top&quot;,&quot;hotspot_tooltip_position&quot;:&quot;no&quot;,&quot;hotspot_position&quot;:null,&quot;hotspot_position_tablet&quot;:null,&quot;hotspot_position_mobile&quot;:null},{&quot;hotspot_label&quot;:&quot;Benchmark&quot;,&quot;hotspot_tooltip_content&quot;:&quot;&quot;,&quot;hotspot_offset_x&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:84,&quot;sizes&quot;:[]},&quot;hotspot_offset_y&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:16,&quot;sizes&quot;:[]},&quot;_id&quot;:&quot;ac79407&quot;,&quot;hotspot_link&quot;:{&quot;url&quot;:&quot;&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;,&quot;custom_attributes&quot;:&quot;&quot;},&quot;hotspot_icon&quot;:{&quot;value&quot;:&quot;&quot;,&quot;library&quot;:&quot;&quot;},&quot;hotspot_custom_size&quot;:&quot;no&quot;,&quot;hotspot_horizontal&quot;:&quot;left&quot;,&quot;hotspot_vertical&quot;:&quot;top&quot;,&quot;hotspot_tooltip_position&quot;:&quot;no&quot;,&quot;hotspot_position&quot;:null,&quot;hotspot_position_tablet&quot;:null,&quot;hotspot_position_mobile&quot;:null},{&quot;hotspot_label&quot;:&quot;Monitoreo peri\\u00f3dico&quot;,&quot;hotspot_tooltip_content&quot;:&quot;&lt;p&gt;del desempe\\u00f1o publicitario de la marca y sus principales competidores&lt;\\\/p&gt;&quot;,&quot;hotspot_offset_x&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:14,&quot;sizes&quot;:[]},&quot;hotspot_offset_y&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:68,&quot;sizes&quot;:[]},&quot;_id&quot;:&quot;1c440df&quot;,&quot;hotspot_custom_size&quot;:&quot;&quot;,&quot;hotspot_tooltip_position&quot;:&quot;yes&quot;,&quot;hotspot_position&quot;:&quot;top&quot;,&quot;hotspot_tooltip_text_wrap&quot;:&quot;yes&quot;,&quot;hotspot_link&quot;:{&quot;url&quot;:&quot;&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;,&quot;custom_attributes&quot;:&quot;&quot;},&quot;hotspot_icon&quot;:{&quot;value&quot;:&quot;&quot;,&quot;library&quot;:&quot;&quot;},&quot;hotspot_horizontal&quot;:&quot;left&quot;,&quot;hotspot_vertical&quot;:&quot;top&quot;,&quot;hotspot_position_tablet&quot;:&quot;&quot;,&quot;hotspot_position_mobile&quot;:&quot;&quot;},{&quot;hotspot_label&quot;:&quot;Identificaci\\u00f3n de campa\\u00f1as&quot;,&quot;hotspot_tooltip_content&quot;:&quot;&lt;p&gt;con mejor desempe\\u00f1o como est\\u00e1ndar&lt;\\\/p&gt;&quot;,&quot;hotspot_offset_x&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:41,&quot;sizes&quot;:[]},&quot;hotspot_offset_y&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:78,&quot;sizes&quot;:[]},&quot;hotspot_custom_size&quot;:&quot;&quot;,&quot;hotspot_tooltip_position&quot;:&quot;yes&quot;,&quot;hotspot_position&quot;:&quot;top&quot;,&quot;hotspot_tooltip_text_wrap&quot;:&quot;yes&quot;,&quot;_id&quot;:&quot;eb8368a&quot;,&quot;hotspot_link&quot;:{&quot;url&quot;:&quot;&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;,&quot;custom_attributes&quot;:&quot;&quot;},&quot;hotspot_icon&quot;:{&quot;value&quot;:&quot;&quot;,&quot;library&quot;:&quot;&quot;},&quot;hotspot_horizontal&quot;:&quot;left&quot;,&quot;hotspot_vertical&quot;:&quot;top&quot;,&quot;hotspot_position_tablet&quot;:&quot;&quot;,&quot;hotspot_position_mobile&quot;:&quot;&quot;},{&quot;hotspot_label&quot;:&quot;Identificar los territorios&quot;,&quot;hotspot_tooltip_content&quot;:&quot;&lt;p&gt;de comunicaci\\u00f3n m\\u00e1s efectivos&lt;\\\/p&gt;&quot;,&quot;hotspot_offset_x&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:68,&quot;sizes&quot;:[]},&quot;hotspot_offset_y&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:88,&quot;sizes&quot;:[]},&quot;hotspot_custom_size&quot;:&quot;&quot;,&quot;hotspot_tooltip_position&quot;:&quot;yes&quot;,&quot;hotspot_position&quot;:&quot;bottom&quot;,&quot;hotspot_tooltip_text_wrap&quot;:&quot;yes&quot;,&quot;_id&quot;:&quot;d6f95c6&quot;,&quot;hotspot_link&quot;:{&quot;url&quot;:&quot;&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;,&quot;custom_attributes&quot;:&quot;&quot;},&quot;hotspot_icon&quot;:{&quot;value&quot;:&quot;&quot;,&quot;library&quot;:&quot;&quot;},&quot;hotspot_horizontal&quot;:&quot;left&quot;,&quot;hotspot_vertical&quot;:&quot;top&quot;,&quot;hotspot_position_tablet&quot;:&quot;&quot;,&quot;hotspot_position_mobile&quot;:&quot;&quot;},{&quot;hotspot_label&quot;:&quot;Desarrollo de normas &quot;,&quot;hotspot_tooltip_content&quot;:&quot;&lt;p&gt;[a partir de la 6ta medici\\u00f3n] para la evaluaci\\u00f3n objetiva del desempe\\u00f1o de las campa\\u00f1as&lt;\\\/p&gt;&quot;,&quot;hotspot_horizontal&quot;:&quot;right&quot;,&quot;hotspot_offset_x&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]},&quot;hotspot_offset_y&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:98,&quot;sizes&quot;:[]},&quot;hotspot_custom_size&quot;:&quot;&quot;,&quot;hotspot_tooltip_position&quot;:&quot;yes&quot;,&quot;hotspot_position&quot;:&quot;bottom&quot;,&quot;hotspot_tooltip_text_wrap&quot;:&quot;yes&quot;,&quot;_id&quot;:&quot;1fbdbc4&quot;,&quot;hotspot_link&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/eco-mr.com\\\/3.0\\\/contenido\\\/eco-ad-sales-impact-analysis\\\/&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;,&quot;custom_attributes&quot;:&quot;&quot;},&quot;__dynamic__&quot;:[],&quot;hotspot_icon&quot;:{&quot;value&quot;:&quot;&quot;,&quot;library&quot;:&quot;&quot;},&quot;hotspot_vertical&quot;:&quot;top&quot;,&quot;hotspot_position_tablet&quot;:&quot;&quot;,&quot;hotspot_position_mobile&quot;:&quot;&quot;}],&quot;tooltip_trigger&quot;:&quot;mouseenter&quot;,&quot;tooltip_animation&quot;:&quot;e-hotspot--fade-direction&quot;,&quot;tooltip_position&quot;:&quot;left&quot;,&quot;_transform_rotateZ_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"hotspot.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"516\" src=\"https:\/\/eco-mr.com\/3.0\/wp-content\/uploads\/2022\/07\/EcoBranding.svg\" class=\"attachment-large size-large wp-image-8343\" alt=\"\" \/>\n\t\t\t\t\t\t<div class=\"e-hotspot elementor-repeater-item-844fa7c  e-hotspot--position-left e-hotspot--position-top  \">\n\n\t\t\t\t\t\t\t\t<div class=\"e-hotspot__button \">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"e-hotspot__label\">Impacto<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\n\t\t\t<\/div>\n\n\t\n\t\t\t\t\t\t<div class=\"e-hotspot elementor-repeater-item-03c0828  e-hotspot--position-left e-hotspot--position-top  \">\n\n\t\t\t\t\t\t\t\t<div class=\"e-hotspot__button \">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"e-hotspot__label\">Construcci\u00f3n de marca<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\n\t\t\t<\/div>\n\n\t\n\t\t\t\t\t\t<div class=\"e-hotspot elementor-repeater-item-9c9c3a0  e-hotspot--position-left e-hotspot--position-top  \">\n\n\t\t\t\t\t\t\t\t<div class=\"e-hotspot__button \">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"e-hotspot__label\">Mensajes<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\n\t\t\t<\/div>\n\n\t\n\t\t\t\t\t\t<div class=\"e-hotspot elementor-repeater-item-ac79407  e-hotspot--position-left e-hotspot--position-top  \">\n\n\t\t\t\t\t\t\t\t<div class=\"e-hotspot__button \">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"e-hotspot__label\">Benchmark<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\n\t\t\t<\/div>\n\n\t\n\t\t\t\t\t\t<div class=\"e-hotspot elementor-repeater-item-1c440df  e-hotspot--position-left e-hotspot--position-top  \">\n\n\t\t\t\t\t\t\t\t<div class=\"e-hotspot__button \">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"e-hotspot__label\">Monitoreo peri\u00f3dico<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"e-hotspot__direction-mask e-hotspot--tooltip-position\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"e-hotspot__tooltip   e-hotspot--fade-direction e-hotspot--override-tooltip-animation-from-top\" >\n\t\t\t\t\t\t<p>del desempe\u00f1o publicitario de la marca y sus principales competidores<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t<\/div>\n\n\t\n\t\t\t\t\t\t<div class=\"e-hotspot elementor-repeater-item-eb8368a  e-hotspot--position-left e-hotspot--position-top  \">\n\n\t\t\t\t\t\t\t\t<div class=\"e-hotspot__button \">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"e-hotspot__label\">Identificaci\u00f3n de campa\u00f1as<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"e-hotspot__direction-mask e-hotspot--tooltip-position\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"e-hotspot__tooltip   e-hotspot--fade-direction e-hotspot--override-tooltip-animation-from-top\" >\n\t\t\t\t\t\t<p>con mejor desempe\u00f1o como est\u00e1ndar<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t<\/div>\n\n\t\n\t\t\t\t\t\t<div class=\"e-hotspot elementor-repeater-item-d6f95c6  e-hotspot--position-left e-hotspot--position-top  \">\n\n\t\t\t\t\t\t\t\t<div class=\"e-hotspot__button \">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"e-hotspot__label\">Identificar los territorios<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"e-hotspot__direction-mask e-hotspot--tooltip-position\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"e-hotspot__tooltip   e-hotspot--fade-direction e-hotspot--override-tooltip-animation-from-bottom\" >\n\t\t\t\t\t\t<p>de comunicaci\u00f3n m\u00e1s efectivos<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t<\/div>\n\n\t\n\t\t\t\t\t\t<a class=\"e-hotspot elementor-repeater-item-1fbdbc4  e-hotspot--position-right e-hotspot--position-top e-hotspot--link \" href=\"https:\/\/eco-mr.com\/3.0\/contenido\/eco-ad-sales-impact-analysis\/\">\n\n\t\t\t\t\t\t\t\t<div class=\"e-hotspot__button \">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"e-hotspot__label\">Desarrollo de normas <\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"e-hotspot__direction-mask e-hotspot--tooltip-position\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"e-hotspot__tooltip   e-hotspot--fade-direction e-hotspot--override-tooltip-animation-from-bottom\" >\n\t\t\t\t\t\t<p>[a partir de la 6ta medici\u00f3n] para la evaluaci\u00f3n objetiva del desempe\u00f1o de las campa\u00f1as<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t<\/a>\n\n\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-eff9f9f elementor-hidden-tablet elementor-hidden-desktop elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"eff9f9f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a938409\" data-id=\"a938409\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a9ea63d content-align-center icon-box-vertical-align-center icon-vertical-align-center icon-position-left elementor-widget elementor-widget-the7_icon_box_widget\" data-id=\"a9ea63d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"the7_icon_box_widget.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<div class=\"the7-box-wrapper the7-elementor-widget the7_icon_box_widget-a9ea63d\">\t\t\t<div class=\"box-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<a class=\"elementor-icon-div\" >\t\t\t\t\t\t<div class=\"elementor-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\" icomoon-the7-font-the7-arrow-37\"><\/i>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\t\t\t\t\t\t\t\t<div class=\"box-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"box-description\"><b>Impacto<\/b><\/div>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f13b0be content-align-center icon-box-vertical-align-center icon-vertical-align-center icon-position-left elementor-widget elementor-widget-the7_icon_box_widget\" data-id=\"f13b0be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"the7_icon_box_widget.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<div class=\"the7-box-wrapper the7-elementor-widget the7_icon_box_widget-f13b0be\">\t\t\t<div class=\"box-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<a class=\"elementor-icon-div\" >\t\t\t\t\t\t<div class=\"elementor-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\" icomoon-the7-font-the7-arrow-37\"><\/i>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\t\t\t\t\t\t\t\t<div class=\"box-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"box-description\"><b>Construcci\u00f3n de marca<\/b><\/div>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7587ee5 content-align-center icon-box-vertical-align-center icon-vertical-align-center icon-position-left elementor-widget elementor-widget-the7_icon_box_widget\" data-id=\"7587ee5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"the7_icon_box_widget.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<div class=\"the7-box-wrapper the7-elementor-widget the7_icon_box_widget-7587ee5\">\t\t\t<div class=\"box-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<a class=\"elementor-icon-div\" >\t\t\t\t\t\t<div class=\"elementor-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\" icomoon-the7-font-the7-arrow-37\"><\/i>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\t\t\t\t\t\t\t\t<div class=\"box-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"box-description\"><b>Mensajes<\/b><\/div>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb5a267 content-align-center icon-box-vertical-align-center icon-vertical-align-center icon-position-left elementor-widget elementor-widget-the7_icon_box_widget\" data-id=\"bb5a267\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"the7_icon_box_widget.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<div class=\"the7-box-wrapper the7-elementor-widget the7_icon_box_widget-bb5a267\">\t\t\t<div class=\"box-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<a class=\"elementor-icon-div\" >\t\t\t\t\t\t<div class=\"elementor-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\" icomoon-the7-font-the7-arrow-37\"><\/i>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\t\t\t\t\t\t\t\t<div class=\"box-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"box-description\"><b>Benchmark<\/b><\/div>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bc6f98d elementor-hidden-desktop elementor-hidden-tablet elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bc6f98d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-261e51e\" data-id=\"261e51e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e69df8f elementor-widget elementor-widget-heading\" data-id=\"e69df8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Ventajas<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c4ee9b elementor-widget elementor-widget-text-editor\" data-id=\"1c4ee9b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Monitoreo peri\u00f3dico del desempe\u00f1o publicitario de la marca y sus principales competidores<\/li><li>Identificaci\u00f3n de campa\u00f1as con mejor desempe\u00f1o como est\u00e1ndar<\/li><li>Identificar los territorios de comunicaci\u00f3n m\u00e1s efectivos<\/li><li>Desarrollo de normas [a partir de la 6ta medici\u00f3n] para la evaluaci\u00f3n objetiva del desempe\u00f1o de las campa\u00f1as<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2b6f111 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2b6f111\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e5d134e\" data-id=\"e5d134e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-16d587b elementor-widget elementor-widget-spacer\" data-id=\"16d587b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Valorar la huella de la comunicaci\u00f3n en la memoria de las personas<\/p>\n","protected":false},"author":1,"featured_media":7495,"comment_status":"closed","ping_status":"closed","template":"","dt_portfolio_category":[66],"dt_portfolio_tags":[],"class_list":["post-7053","dt_portfolio","type-dt_portfolio","status-publish","has-post-thumbnail","hentry","dt_portfolio_category-comunicacion"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/eco-mr.com\/3.0\/wp-json\/wp\/v2\/dt_portfolio\/7053","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eco-mr.com\/3.0\/wp-json\/wp\/v2\/dt_portfolio"}],"about":[{"href":"https:\/\/eco-mr.com\/3.0\/wp-json\/wp\/v2\/types\/dt_portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/eco-mr.com\/3.0\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/eco-mr.com\/3.0\/wp-json\/wp\/v2\/comments?post=7053"}],"version-history":[{"count":19,"href":"https:\/\/eco-mr.com\/3.0\/wp-json\/wp\/v2\/dt_portfolio\/7053\/revisions"}],"predecessor-version":[{"id":8523,"href":"https:\/\/eco-mr.com\/3.0\/wp-json\/wp\/v2\/dt_portfolio\/7053\/revisions\/8523"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eco-mr.com\/3.0\/wp-json\/wp\/v2\/media\/7495"}],"wp:attachment":[{"href":"https:\/\/eco-mr.com\/3.0\/wp-json\/wp\/v2\/media?parent=7053"}],"wp:term":[{"taxonomy":"dt_portfolio_category","embeddable":true,"href":"https:\/\/eco-mr.com\/3.0\/wp-json\/wp\/v2\/dt_portfolio_category?post=7053"},{"taxonomy":"dt_portfolio_tags","embeddable":true,"href":"https:\/\/eco-mr.com\/3.0\/wp-json\/wp\/v2\/dt_portfolio_tags?post=7053"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}