{"id":8495,"date":"2022-12-08T15:03:55","date_gmt":"2022-12-08T21:03:55","guid":{"rendered":"https:\/\/eco-mr.com\/3.0\/?post_type=dt_portfolio&#038;p=8495"},"modified":"2022-12-08T16:00:06","modified_gmt":"2022-12-08T22:00:06","slug":"eco-ad-sales-impact-analysis","status":"publish","type":"dt_portfolio","link":"https:\/\/eco-mr.com\/3.0\/contenido\/eco-ad-sales-impact-analysis\/","title":{"rendered":"Eco Ad &#8211; Sales Impact Analysis"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8495\" class=\"elementor elementor-8495\" data-elementor-post-type=\"dt_portfolio\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fb524d3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fb524d3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dcec1e3\" data-id=\"dcec1e3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8ddae55 elementor-widget elementor-widget-text-editor\" data-id=\"8ddae55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Busca agregar el mayor valor posible a partir de los datos obtenidos de los estudios que realizamos. A trav\u00e9s de Eco Ad \u2013 Sales Impact Analysis, buscamos integrar los datos obtenidos con las herramientas <a href=\"https:\/\/eco-mr.com\/3.0\/contenido\/eco-ad-recall\/\">Eco Ad<\/a>, con los datos de las \u00e1reas de mercadeo y ventas de nuestros clientes, a fin de establecer relaciones entre ellos que permitan estimar y optimizar las inversiones en publicidad<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6033726 elementor-widget elementor-widget-text-editor\" data-id=\"6033726\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La medici\u00f3n constante de la recordaci\u00f3n publicitaria entre el p\u00fablico objetivo, combinada con otros datos del desempe\u00f1o de las marcas, permite:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bae0b97 elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bae0b97\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e4c40a7\" data-id=\"e4c40a7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e8f408 e-transform elementor-widget elementor-widget-hotspot\" data-id=\"1e8f408\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;hotspot&quot;:[{&quot;_id&quot;:&quot;844fa7c&quot;,&quot;hotspot_label&quot;:&quot;Determinar el nivel de rentabilidad &lt;br&gt;y asertividad de las campa\\u00f1as&lt;br&gt; publicitarias&quot;,&quot;hotspot_tooltip_content&quot;:&quot;&quot;,&quot;hotspot_offset_x&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:28,&quot;sizes&quot;:[]},&quot;hotspot_offset_y&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:16,&quot;sizes&quot;:[]},&quot;hotspot_custom_size&quot;:&quot;&quot;,&quot;hotspot_link&quot;:{&quot;url&quot;:&quot;&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;,&quot;custom_attributes&quot;:&quot;&quot;},&quot;hotspot_icon&quot;:{&quot;value&quot;:&quot;&quot;,&quot;library&quot;:&quot;&quot;},&quot;hotspot_horizontal&quot;:&quot;left&quot;,&quot;hotspot_vertical&quot;:&quot;top&quot;,&quot;hotspot_tooltip_position&quot;:&quot;no&quot;,&quot;hotspot_position&quot;:null,&quot;hotspot_position_tablet&quot;:null,&quot;hotspot_position_mobile&quot;:null},{&quot;hotspot_label&quot;:&quot;Construir estrategias&lt;br&gt; de comunicaci\\u00f3n m\\u00e1s eficientes&quot;,&quot;hotspot_tooltip_content&quot;:&quot;&quot;,&quot;hotspot_offset_x&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:77,&quot;sizes&quot;:[]},&quot;hotspot_offset_y&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:16,&quot;sizes&quot;:[]},&quot;_id&quot;:&quot;03c0828&quot;,&quot;hotspot_link&quot;:{&quot;url&quot;:&quot;&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;,&quot;custom_attributes&quot;:&quot;&quot;},&quot;hotspot_icon&quot;:{&quot;value&quot;:&quot;&quot;,&quot;library&quot;:&quot;&quot;},&quot;hotspot_custom_size&quot;:&quot;no&quot;,&quot;hotspot_horizontal&quot;:&quot;left&quot;,&quot;hotspot_vertical&quot;:&quot;top&quot;,&quot;hotspot_tooltip_position&quot;:&quot;no&quot;,&quot;hotspot_position&quot;:null,&quot;hotspot_position_tablet&quot;:null,&quot;hotspot_position_mobile&quot;:null},{&quot;hotspot_label&quot;:&quot;Integraci\\u00f3n de datos e &lt;br&gt;inteligencia de negocio, &lt;br&gt;aplicada a la inversi\\u00f3n &lt;br&gt;publicitaria&quot;,&quot;hotspot_tooltip_content&quot;:&quot;&quot;,&quot;hotspot_offset_x&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:14,&quot;sizes&quot;:[]},&quot;hotspot_offset_y&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:90,&quot;sizes&quot;:[]},&quot;_id&quot;:&quot;1c440df&quot;,&quot;hotspot_custom_size&quot;:&quot;&quot;,&quot;hotspot_tooltip_position&quot;:&quot;yes&quot;,&quot;hotspot_position&quot;:&quot;top&quot;,&quot;hotspot_tooltip_text_wrap&quot;:&quot;yes&quot;,&quot;hotspot_link&quot;:{&quot;url&quot;:&quot;&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;,&quot;custom_attributes&quot;:&quot;&quot;},&quot;hotspot_icon&quot;:{&quot;value&quot;:&quot;&quot;,&quot;library&quot;:&quot;&quot;},&quot;hotspot_horizontal&quot;:&quot;left&quot;,&quot;hotspot_vertical&quot;:&quot;top&quot;,&quot;hotspot_position_tablet&quot;:&quot;&quot;,&quot;hotspot_position_mobile&quot;:&quot;&quot;},{&quot;hotspot_label&quot;:&quot;Flexibilidad y actualizaci\\u00f3n &lt;br&gt;peri\\u00f3dica de resultados&quot;,&quot;hotspot_tooltip_content&quot;:&quot;&quot;,&quot;hotspot_offset_x&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:52,&quot;sizes&quot;:[]},&quot;hotspot_offset_y&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:85,&quot;sizes&quot;:[]},&quot;hotspot_custom_size&quot;:&quot;&quot;,&quot;hotspot_tooltip_position&quot;:&quot;yes&quot;,&quot;hotspot_position&quot;:&quot;top&quot;,&quot;hotspot_tooltip_text_wrap&quot;:&quot;yes&quot;,&quot;_id&quot;:&quot;eb8368a&quot;,&quot;hotspot_link&quot;:{&quot;url&quot;:&quot;&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;,&quot;custom_attributes&quot;:&quot;&quot;},&quot;hotspot_icon&quot;:{&quot;value&quot;:&quot;&quot;,&quot;library&quot;:&quot;&quot;},&quot;hotspot_horizontal&quot;:&quot;left&quot;,&quot;hotspot_vertical&quot;:&quot;top&quot;,&quot;hotspot_position_tablet&quot;:&quot;&quot;,&quot;hotspot_position_mobile&quot;:&quot;&quot;},{&quot;hotspot_label&quot;:&quot;Lograr m\\u00e1s partir de datos ya disponibles\\u00a0en la &lt;br&gt;organizaci\\u00f3n&quot;,&quot;hotspot_tooltip_content&quot;:&quot;&quot;,&quot;hotspot_offset_x&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:85,&quot;sizes&quot;:[]},&quot;hotspot_offset_y&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:90,&quot;sizes&quot;:[]},&quot;hotspot_custom_size&quot;:&quot;&quot;,&quot;hotspot_tooltip_position&quot;:&quot;yes&quot;,&quot;hotspot_position&quot;:&quot;bottom&quot;,&quot;hotspot_tooltip_text_wrap&quot;:&quot;yes&quot;,&quot;_id&quot;:&quot;d6f95c6&quot;,&quot;hotspot_link&quot;:{&quot;url&quot;:&quot;&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;,&quot;custom_attributes&quot;:&quot;&quot;},&quot;hotspot_icon&quot;:{&quot;value&quot;:&quot;&quot;,&quot;library&quot;:&quot;&quot;},&quot;hotspot_horizontal&quot;:&quot;left&quot;,&quot;hotspot_vertical&quot;:&quot;top&quot;,&quot;hotspot_position_tablet&quot;:&quot;&quot;,&quot;hotspot_position_mobile&quot;:&quot;&quot;}],&quot;tooltip_trigger&quot;:&quot;mouseenter&quot;,&quot;tooltip_animation&quot;:&quot;e-hotspot--fade-direction&quot;,&quot;tooltip_position&quot;:&quot;left&quot;,&quot;_transform_rotateZ_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"hotspot.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"566\" src=\"https:\/\/eco-mr.com\/3.0\/wp-content\/uploads\/2022\/12\/EcoAd-Sales.svg\" class=\"attachment-large size-large wp-image-8511\" alt=\"\" \/>\n\t\t\t\t\t\t<div class=\"e-hotspot elementor-repeater-item-844fa7c  e-hotspot--position-left e-hotspot--position-top  \">\n\n\t\t\t\t\t\t\t\t<div class=\"e-hotspot__button \">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"e-hotspot__label\">Determinar el nivel de rentabilidad <br>y asertividad de las campa\u00f1as<br> publicitarias<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\n\t\t\t<\/div>\n\n\t\n\t\t\t\t\t\t<div class=\"e-hotspot elementor-repeater-item-03c0828  e-hotspot--position-left e-hotspot--position-top  \">\n\n\t\t\t\t\t\t\t\t<div class=\"e-hotspot__button \">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"e-hotspot__label\">Construir estrategias<br> de comunicaci\u00f3n m\u00e1s eficientes<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\n\t\t\t<\/div>\n\n\t\n\t\t\t\t\t\t<div class=\"e-hotspot elementor-repeater-item-1c440df  e-hotspot--position-left e-hotspot--position-top  \">\n\n\t\t\t\t\t\t\t\t<div class=\"e-hotspot__button \">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"e-hotspot__label\">Integraci\u00f3n de datos e <br>inteligencia de negocio, <br>aplicada a la inversi\u00f3n <br>publicitaria<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\n\t\t\t<\/div>\n\n\t\n\t\t\t\t\t\t<div class=\"e-hotspot elementor-repeater-item-eb8368a  e-hotspot--position-left e-hotspot--position-top  \">\n\n\t\t\t\t\t\t\t\t<div class=\"e-hotspot__button \">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"e-hotspot__label\">Flexibilidad y actualizaci\u00f3n <br>peri\u00f3dica de resultados<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\n\t\t\t<\/div>\n\n\t\n\t\t\t\t\t\t<div class=\"e-hotspot elementor-repeater-item-d6f95c6  e-hotspot--position-left e-hotspot--position-top  \">\n\n\t\t\t\t\t\t\t\t<div class=\"e-hotspot__button \">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"e-hotspot__label\">Lograr m\u00e1s partir de datos ya disponibles\u00a0en la <br>organizaci\u00f3n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\n\t\t\t<\/div>\n\n\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-eff9f9f elementor-hidden-tablet elementor-hidden-desktop elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"eff9f9f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a938409\" data-id=\"a938409\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a9ea63d icon-box-vertical-align-center icon-vertical-align-center content-align-mobile-left content-align-left icon-position-left elementor-widget elementor-widget-the7_icon_box_widget\" data-id=\"a9ea63d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"the7_icon_box_widget.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<div class=\"the7-box-wrapper the7-elementor-widget the7_icon_box_widget-a9ea63d\">\t\t\t<div class=\"box-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<a class=\"elementor-icon-div\" >\t\t\t\t\t\t<div class=\"elementor-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\" icomoon-the7-font-the7-arrow-37\"><\/i>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\t\t\t\t\t\t\t\t<div class=\"box-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"box-description\">Determinar el nivel de rentabilidad y asertividad de las campa\u00f1as publicitarias<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f13b0be icon-box-vertical-align-center icon-vertical-align-center content-align-mobile-left content-align-left icon-position-left elementor-widget elementor-widget-the7_icon_box_widget\" data-id=\"f13b0be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"the7_icon_box_widget.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<div class=\"the7-box-wrapper the7-elementor-widget the7_icon_box_widget-f13b0be\">\t\t\t<div class=\"box-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<a class=\"elementor-icon-div\" >\t\t\t\t\t\t<div class=\"elementor-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\" icomoon-the7-font-the7-arrow-37\"><\/i>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\t\t\t\t\t\t\t\t<div class=\"box-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"box-description\">Construir estrategias de comunicaci\u00f3n m\u00e1s eficientes<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bc6f98d elementor-hidden-desktop elementor-hidden-tablet elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bc6f98d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-261e51e\" data-id=\"261e51e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e69df8f elementor-widget elementor-widget-heading\" data-id=\"e69df8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Ventajas<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c4ee9b elementor-widget elementor-widget-text-editor\" data-id=\"1c4ee9b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><p>Integraci\u00f3n de datos e inteligencia de negocio, aplicada a la inversi\u00f3n publicitaria<\/p><\/li><li><p>Flexibilidad y actualizaci\u00f3n peri\u00f3dica de resultados<\/p><\/li><li><p>Lograr m\u00e1s partir de datos ya disponibles\u00a0en la organizaci\u00f3n<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2b6f111 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2b6f111\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e5d134e\" data-id=\"e5d134e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-16d587b elementor-widget elementor-widget-spacer\" data-id=\"16d587b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Determinar el impacto de la inversi\u00f3n publicitaria en el desempe\u00f1o de la 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